Survey Technology & Research Center (STR) understands that discussions of "data quality" are all the
rage these days ... Internet panels, professional respondents, speeders and cheaters, etc.
Three decades in the research industry have taught STR one dictum: Data quality starts with representative
samples properly executed, while achieving the highest level of response possible. To that end, we have
created the Survey Technology and Research data collection center - focused on applying the latest
technologies and methodologies to high quality data collection - Address Based Sampling, Outbound and
Inbound telephone, IVR, Digital Sound Management / full interview recording, mailing, and web-based
interviewing, all utilized in combination to achieve quality results.
At STR, the preferred methodology is the one that meets the unique needs of the client’s project.
STR opened in July 2008, with a clear and focused goal to develop and exploit state of the art data
collection technologies and study designs.
Within the framework of a working data collection center, STR will test, develop and showcase advanced
data collection capabilities aimed at improving survey response rates, expanding sample coverage,
increasing productivity, and lowering overall survey cost.
To learn more about STR, please visit