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Market
Research
AUS is the parent company to ICR and Centris, comprising one of the top 25 market
research companies in the United States. ICR specializes in design and implementation of customized
marketing and opinion research studies among consumers, businesses, and unique constituents. Centris
is a boutique research organization sharply focused on helping clients understand voice, data, and video
enterprises - the VDV markets.
Since 1983, ICR has designed and implemented thousands of customized marketing and
opinion research studies among consumers, businesses, and unique constituents. ICR provides its clients
with direction in the areas of product development, messaging, branding, customer loyalty and social science
research. For the utility industry, our professionals have extensive experience in utilizing a variety of
research methodologies to aid in enhancing customer satisfaction for utility clients. ICR’s services
also include designing and implementing research programs that assist market assessments and strategic planning
process.
Founded in 1997, Centris offers four discrete VDV market intelligence services: an ongoing
U.S. Communications and Entertainment Omnibus (CEO) survey; syndicated VDV research reports; MarketViews - local
and national market share tracking services; and customer research for clients’ one-time proprietary market
intelligence needs.
To learn more about ICR and Centris, please visit
www.icrsurvey.com or
www.centris.com
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Utility Consulting
Depreciation Studies
Valuation Consulting
RoyaltySource
Market Research
Social Science Research
Data Collection Services
Research Systems
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