Founded in 1983 and based in the Philadelphia suburb of Media,
Pennsylvania, ICR is a top-ranked and nationally recognized market research
organization in the business-to-business and consumer markets. Through
its research in the U.S. and over 70 countries worldwide, ICR provides consulting
and research insights to its clients on a wide range of issues including branding,
market segmentation, customer and employee satisfaction, loyalty, advertising,
public relations, multicultural and ethnic marketing, social science, public policy,
and many others.
For the utility industry, our professionals
have extensive experience in utilizing a variety of research methodologies
to aid in enhancing customer satisfaction. ICRs
services also include designing and implementing research programs that
assist market assessments and strategic planning process.
To learn more about ICR, please visit