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Centris

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On-going and unprecedented changes brought about by emerging technologies and new media continue to alter how consumers spend their in-home leisure time and dollars - each a limited resource. It seems that a hot new "market" emerges every few years - cable, home video, pay per view, video games, PCs, satellite dishes, on-line services, DVD - that then competes for audience and revenues.

		Centris tracks over 75 communications, entertainment and technology areas on a daily basis, at the household level, where these products and services converge. Over 60,000 households are surveyed each year.
		Centris  projects those products and services to standard Census geographies and custom geographies such as wire center, MSO service area and DMA.
		Centris  provides the basis for custom market and household segmentation, household scoring, national and local market forecasting and custom project assessment.
		Centris  focuses on a household's choice and usage of products and services, their willingness to switch, and their willingness to pay.

To learn more about Centris, please visit www.centris.com

155 Gaither Drive, Suite A |   Mt. Laurel, New Jersey 08054 |  856.234.9200  |  For more information, click here