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On-going and unprecedented changes brought about by emerging technologies
and new media continue to alter how consumers spend their in-home
leisure time and dollars - each a limited resource. It seems that a hot
new "market" emerges every few years - cable, home video, pay
per view, video games, PCs, satellite dishes, on-line services, DVD -
that then competes for audience and revenues.
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Centris tracks over 75 communications, entertainment and
technology areas on a daily basis, at the household level, where these products and services
converge. Over 60,000 households are surveyed each year.
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Centris  projects those products and services to standard Census
geographies and custom geographies such as wire center, MSO service area and DMA.
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Centris  provides the basis for custom market and household segmentation,
household scoring, national and local market forecasting and custom project assessment.
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Centris  focuses on a household's choice and usage of products
and services, their willingness to switch, and their willingness to pay.
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To learn more about Centris, please visit
www.centris.com
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About Centris
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